1. Small niche demands give rise to large markets
When the "Big Head Star" with a head circumference of 62cm repeatedly complained in the e-commerce comment section that "the uniform size hat makes his temples ache", Yiwu merchant Zheng Leilei smelled a business opportunity from it. Despite being re...
The latest report from HypeAnalytics, a trend data agency in New York, shows that Snapback's market share in the sports hat category has exceeded 52%, and its success is due to three value reconstructions:
1. Gender boundary dissolution
The Unisex Snapback series of the Korean brand ADER error adopt...
When a sun hat made from recycled fishing nets sold a record 50000 units per month at Selfridges in London, and when French legislation requires all textile accessories to contain 30% recycled materials from 2025- sustainability has shifted from a moral choice to a necessity for survival.
Material E...